Milk Makeup cosmetics is teaming up with Instagram to introduce the #milkmechallenge. A Social Campaign  that uses the popularity of makeup tutorials and fun social media challenges to test cosmetic crusaders.
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+ Web Design
Landing page designed to showcase new 'Holographic' products, while introducing the exciting new makeup social media challenge.
Leaderboard would be hosted on Milk.com with additional option of interaction. User can view the most liked videos and add an 'like'. You may even learn a makeup tip or two?
New Hues delivers the full scope of the origin and descriptions of new 'Holographic' product line.
Learn More tab reveals interesting facts that ties concept to space, and adds an air of rarity & luxury to product ingredients.
Tablet & Mobile View
Oh, la la

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